THE GROWING SIGN
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High Demand for Signage
New stores and businesses are opening all the time, and they all need signage to stay competitive. Established businesses go through rebranding and can offer specials and deals. A good, reliable sign company can fill those needs quickly and easily, and can become the go-to resource for other businesses.
Sign companies need to keep up with the times, and fortunately, there are plenty of ways to do so. New software is constantly being written that makes life easier for sign makers. Cutting-edge digital printers are making signs more and more eye-catching.
Even sign companies that identify themselves as mostly analog or entirely analog are benefitting from technological advancements. Most sign companies are now able to accept and fulfill orders 24/7. This means faster turnaround times and less stress for companies that need signs quickly, for trade shows, or as replacements.
One more advancement that will likely have a ripple effect in the sign industry is the rise of 3D printing. As 3D printing becomes easier and cheaper, sign companies will no doubt capitalise, as clients will likely want this exciting new option for their signs in the future.
Capitalising on B2B
The vast majority of companies in the signage industry have a foundation in B2B; that is to say, they mostly make signs for other businesses and not for individuals. The main advantage of focusing on B2B is that it makes it easier to ride out economic downturns.
Another advantage of a B2B foundation is the networking opportunities it presents. Many business owners belong to the chamber of commerce and similar organisations, and if a sign company is producing quality signs for one business owner, chances are they’ll spread the word to other business owners, and the orders will come in steadily.
Other businesses may come and go, but a sign-making business has the foundation and the pedigree to stick around for the long haul.